The countdown to Topshop’s collaboration with Michael Halpern is on, but before the sequin maestro’s fabulous wares drop, the high-street favourite has something else to lure you in store. Introducing Topshop It, the autumn/winter 2018 campaign featuring eight models of the moment. So major is the line-up that the brand has renamed itself to mark the occasion.
One is never over-dressed or under-dressed with a Little Black Dress. — Karl Lagerfeld
“We’ve called the campaign Topshop It to introduce our customers to a new kind of expression,” David Hagglund, creative director of Topshop and Topman, tells Vogue. “Topshop It will mean different things to different people, but to us it means always experimenting, pushing boundaries, staying true to our roots and taking it to the top.”
Prepare to see the rainbow puffers, beaded bags, sequin minidresses and cowboy boots – yep, they all feature in the autumn/winter 2018 collection – emblazoned across billboards and social channels as, Hagglund says, “we’ve pushed boundaries to make this a truly 360, global campaign.” First of all though, browse the autumn/winter 2018 lookbook to see how Topshop’s new model crew interprets “It” themselves. (Source: vogue.co.uk)