The Moschino x H&M Collection

Jeremy Scott speaks exclusively to Vogue about the inspiration behind the upcoming collaboration, his relationship with campaign star Gigi Hadid and offers a first look at the full Moschino [tv] H&M line.

I firmly believe that with the right footwear one can rule the world. — Bette Midler

When I got the call about working with H&M and being their designer collaboration for this year I was excited as I love the idea of bringing my [designs] to the masses,” Jeremy Scott told Vogue in the week that the first campaign images, starring Gigi Hadid and Imaan Hammam, emerged. “It is something I did with my adidas collaboration and I loved the reach of that, and I am so thrilled to be able to do the same now with my Moschino designs.”

H&M confirmed its latest designer collaboration, with Italian fashion brand Moschino, back in April 2018. News of the collaboration was first revealed on the evening of April 14, at Jeremy Scott’s 11th annual party at Coachella music festival. The announcement came via an Instagram live call from Gigi Hadid to the designer. Both were dressed in looks from the Moschino [tv] H&M collaboration, giving a tiny taste of the playfulness and colour – synonymous with Scott’s designs – that we can expect to see from it. (Source:


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